Zenarate AI Coach Blog

Addressing the Rising Challenge of Agent Attrition – The three Pillars to Successful Retention

We’ve hosted several webinars and written various content pieces illustrating the benefits and impacts of AI Simulation Training on the growing attrition problem within contact centers. Yet, we continue to see this topic come up time and time again as a top priority for our customers and the broader contact center community, and for good reason. With average attrition rates of 30% and an average agent turnover cost of roughly $20,000, high attrition can be incredibly painful. With that in mind, I wanted to share some high level thoughts on improving attrition and introduce our new Guide To Contact Center Agent Retention, a deeper dive into the issue, which you can download here for free.

AI Simulation Training is a foundational piece of the solution and it’s important to understand how it fits into the full agent employment journey and what we believe are the three legs to the retention stool.

First and foremost, you need to look at your methodology and practices for onboarding and training new agents. Across our hundreds of enterprise customers, we see the highest attrition happening within the first 30-90 days, a reflection of failed onboarding and training or misunderstood expectations about the job from the beginning. To solve this piece of the puzzle, trainers and onboarding teams must evolve from static traditional and embrace newer, interactive, hands-on skill-based learning. AI Simulation training leverages in the moment coaching and roleplay in life-like conversation, screen, and chat simulations to help agents reach higher proficiency faster than ever, giving them the skills and confidence they need to find the success that will keep them engaged.

As you look later into the agent journey, the next leg of the stool is giving your agents ongoing coaching and development once they begin taking live customer calls. So often we see a gap between how agents are trained and the coaching they receive from front line managers. With AI Simulation as the backbone of development throughout the full agent journey, you can drive consistency and efficiency by quickly identifying and reinforcing strengths and upskilling on any gaps in performance. This sounds simple and maybe even obvious, but the reality is that it requires your live call assessment solution to be integrated and built on the same parameters as your training. Using a single platform to deliver training and upskilling throughout the agent journey also provides a feedback loop that enables you to see what’s working well and what needs changing. Today, this is only possible with our AI Coach platform.

Now that you’ve addressed the training and learning journey for onboarding and growing your agents, the third leg of the stool is building a culture of development and opportunity. Whether it’s gamification, continuous feedback and development or career growth, today’s contact center agents want to see the fruits of their labor and feel that the companies they work for are investing in their future. As we all know, technology can solve many of the simpler issues customers face, leaving the more complex issues for the live agent making their job harder than it has ever been. We believe that developing the skills that will serve your agents throughout their career is an investment that not only drives improved results, but also grows them as tenured high performing agents. And happy high performers tend to stay in their roles.

Attrition is and will continue to be one of the greatest challenges facing contact center leaders and we’ve seen the positive impact of addressing these three areas of focus with AI powered skill-based learning. For a deeper look at How to Improve Agent Retention, please read our recently published guide. 

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Dan Mitzner
CMO at Zenarate

Dan Mitzner is a Visionary Marketing Architect and Zenarates CMO.With an illustrious career spanning over 17 years, David Mitzner is a growth-focused marketing executive renowned for his exceptional contributions to value creation. Recognized as an expert in B2B and SaaS, Mitzner brings a unique perspective to the contact center space, consistently driving organizations to unprecedented levels of success

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