Zenarate Joins Jobs2030 to Help Upskill 100,000 Banking and Fintech Professionals in GenAI Disciplines

Zenarate to host Jobs2030 modules, supporting one of the UK's largest AI upskilling initiatives for the banking and fintech community.

PALO ALTO, Calif. November 5, 2026 — Zenarate, the world's leading AI platform for frontline performance, has joined Jobs2030, an industry campaign founded by Zopa Bank and The ClearScore Group. Jobs2030 aims to upskill 100,000 banking and fintech professionals across the United Kingdom with practical AI skills by 2030.

Launched with support from leading organizations in banking, fintech, education and professional services, Jobs2030 is one of the UK's largest industry efforts to help the financial services workforce adapt to the rapid rise of AI. In addition to Zenarate, its 27 members include EY, Cooley LLP, Oxford University's Saïd Business School, Innovate Finance, Zilch, Funding Circle, Allica Bank, and more.

Zenarate is a strategic partner for the campaign, hosting the Jobs2030 learning hub and participating in the Advisory Council. By combining Zenarate's AI-powered simulations and interactive coaching with learned industry insight, Jobs2030 modules are tailored for financial services professionals.

The initial curriculum spans Generalist (open level), Operations, Engineering, and Product pathways, with plans for HR, Marketing, and Compliance pathways as well. Jobs2030 modules can be completed in about 40 minutes, and users can stop, start, and resume at their own pace.

Preparing British Financial Services Companies for Success

UK banks are forecast to spend more than $2.5 billion on generative AI deployments by 2030, as they respond to evolving customer expectations and seek to improve efficiency, productivity and service. Generative AI could deliver $2.5 billion in cost savings by 2030, equivalent to the projected investment in the technology. It is also estimated that AI deployments could save 187 million working hours, primarily in back-office functions such as compliance, freeing up capacity for higher-value activities.

Importantly, generative AI has the potential to reshape as many as 27,000 financial services roles in the UK by 2030. This transformation presents significant opportunities to boost productivity, accelerate innovation and improve customer service — while making it essential to equip the workforce with the skills to adapt and thrive.

Jobs2030 aims to help the industry meet this challenge by making AI skills training accessible and supporting workers to prepare for the future of financial services.

"Financial services has never had the luxury of moving fast just for the sake of moving fast," said Brian Tuite, co-founder and CEO of Zenarate. "Trust, compliance and the customer experience have always come first. AI should strengthen those principles but not replace them. Jobs2030 will help financial services professionals build the knowledge and confidence to use AI responsibly while continuing to deliver exceptional customer experiences."

"Jobs2030 was created to help the industry respond collectively to one of the most significant workforce transitions in decades,"

said Clare Gambardella, Chief Customer Officer, at Zopa Bank and senior sponsor of Jobs2030. "We welcome Zenarate and its expertise in AI-powered simulations and frontline performance to our rapidly growing coalition. By hosting Jobs2030 modules, professionals from a vast range of business functions will have access to state-of-the-art training, for free."

Jobs2030 is an employer-led coalition. Member organizations help shape the curriculum by contributing modules relevant to their expertise. In return, their staff gets access to all Jobs2030 modules, allowing firms to learn from industry peers and pick and choose the content most suitable for their workforce.

Zenarate brings a broader vision: exceptional customer experiences now include advances in technology and improved frontline performance for both human employees and AI agents. Zenarate's AI-powered simulation, coaching, analytics and continuous improvement help organizations worldwide prepare frontline workforce to deliver consistent, confident customer experiences.

"Technology will continue to evolve," added Tuite. "Our responsibility as an industry is to make sure people evolve with it. Organizations that invest in both AI and their workforce will earn customer trust in the years ahead."

The announcement follows a City of London Corporation roundtable at Guildhall, where senior leaders from major banks, fintechs and the wider financial services sector came together to tackle a shared challenge: turning AI ambition into workforce-wide adoption. The discussion explored practical barriers to upskilling and how collaboration could accelerate progress.

Organizations from the financial services ecosystem can get involved with Jobs2030 by contacting [email protected] or by visiting https://www.jobs2030.ai/.

About Jobs2030

Launched by Zopa Bank and ClearScore, Jobs2030 aims to upskill 100,000 workers by the end of the decade. It is the UK's largest upskilling coalition for the financial services sector and offers educational modules in AI disciplines, delivered through industry-aligned training tailored to the banking sector. To date, Jobs2030 has 27 members, eight modules, and four learning pathways live; ten additional modules and three pathways are expected later this year.

About Zenarate

Zenarate is the world's leading AI platform for frontline performance. Zenarate helps leading brands deliver superior frontline performance through human and AI agents. Zenarate's AI native agentic platform powers high-performing customer service & sales interactions across contact centers and face-to-face teams.

Its Frontline Performance Platform combines AI simulation, coaching, analytics, and continuous improvement to help both employees and AI agents achieve better customer outcomes. Trusted by leading brands across banking, financial services, retail, insurance, healthcare, and hospitality, Zenarate empowers organizations to align human and AI performance, continuously improve, and elevate the customer experience. For more information, visit www.zenarate.com.

Media Contact

Terri Douglas

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